![The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business](https://static.media.thinknum.com/media/blog/image/.thumbnails/adidas_featured-39JtprAG.jpg/adidas_featured-39JtprAG-770x400.jpg)
The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business
![Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books - Amazon.com Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books - Amazon.com](https://images-na.ssl-images-amazon.com/images/W/IMAGERENDERING_521856-T1/images/I/71EYqGZkXnL._AC_UL900_SR615,900_.jpg)
Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books - Amazon.com
![Puma And Adidas Were Born Out of Betrayal By Two Nazi Brothers | by Sean Kernan | Mind Cafe | Medium Puma And Adidas Were Born Out of Betrayal By Two Nazi Brothers | by Sean Kernan | Mind Cafe | Medium](https://miro.medium.com/v2/resize:fit:700/0*BvPbLjsxKSbAtgZK.png)
Puma And Adidas Were Born Out of Betrayal By Two Nazi Brothers | by Sean Kernan | Mind Cafe | Medium
![Puma Trainers Mocked For Uncanny Resemblance To Adolf Hitler (Despite Not Really Looking Anything Like The Führer) - B&T Puma Trainers Mocked For Uncanny Resemblance To Adolf Hitler (Despite Not Really Looking Anything Like The Führer) - B&T](https://www.bandt.com.au/information/uploads/2020/03/Screen-shot-2020-03-13-at-8.13.10-AM.png)
Puma Trainers Mocked For Uncanny Resemblance To Adolf Hitler (Despite Not Really Looking Anything Like The Führer) - B&T
![Puma And Adidas Were Born Out of Betrayal By Two Nazi Brothers | by Sean Kernan | Mind Cafe | Medium Puma And Adidas Were Born Out of Betrayal By Two Nazi Brothers | by Sean Kernan | Mind Cafe | Medium](https://miro.medium.com/v2/resize:fit:1400/0*kyUmO2m8BuwZYQtr.jpg)
Puma And Adidas Were Born Out of Betrayal By Two Nazi Brothers | by Sean Kernan | Mind Cafe | Medium
![Dr Hughes on Twitter: "Umrhabulo: Some of you are comparing Bathu&Drip with Adidas,Puma,& Nike. Adidas and Puma are products of Nazi brothers ,Adolf and Rudolf Dassler,after a feud Adolf formed Adidas ,and Dr Hughes on Twitter: "Umrhabulo: Some of you are comparing Bathu&Drip with Adidas,Puma,& Nike. Adidas and Puma are products of Nazi brothers ,Adolf and Rudolf Dassler,after a feud Adolf formed Adidas ,and](https://pbs.twimg.com/media/FIpPYy6XwAA0DtR.jpg:large)